Mentora
Project type
Branding · Social Media Strategy · Content Creation
Tools
Adobe Illustrator · Adobe Photoshop · Canva
Client analysis
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Client analysis *
brand vision
To make mental and physical wellness feel natural, aspirational, and part of a modern way of living.A cool wellness brand that feels both expert and relatable.
branding & strategy
Influencer Collaborations: Partnering with lifestyle, wellness, and mindfulness creators to share authentic experiences.
Educational Content: Making therapy and yoga approachable through accessible, beautifully designed social media content.
Community Building: Using digital platforms to create a space of support.
Tone of voice
Warm, calm and guiding attitude.Mentora speaks like a guide, always there to offer support.
Visual identity
First logo sketches
I started by exploring several logo directions, experimenting with shapes that integrated the letter “M” while conveying Mentora’s calm and balanced identity. These early sketches helped define the visual tone and guided the final design.
Final logo
Social media
Content pillars
TikTok
Frequency: 3 posts per week
Purpose: Expand reach and connect with a younger audience through authentic, relatable, and educational video content.
Content ideas:
Therapists Talk: Short videos with our specialists explaining common emotional experiences or debunking myths.
Day in the Life: Clips showing the Mentora environment.
Quick Practices: 30-second grounding exercises, breathing techniques, or mindful tips.
Client Journey (anonymous storytelling): Sharing transformation stories to inspire and normalize healing.
Frequency: 3 posts per week + daily Stories
Purpose: Build trust, nurture community, and share guidance through approachable, human-centered content.
Content ideas:
Meet the Team: Warm introductions highlighting each therapist’s approach, specialty, and personal touch.
Educational Content: Bite-sized insights on mental health and mindfulness.
Events & Workshops: Promote upcoming sessions, yoga classes, and events.
Therapist Advice: Short, compassionate pieces of advice from our professionals, encouraging self-awareness and reflection.
Stories: Behind-the-scenes moments, quotes of the day, polls, Q&As, and daily mindfulness reminders.
Frequency: 2 posts per week
Purpose: Position Mentora as a professional, forward-thinking wellness clinic integrating psychotherapy and yoga.
Content ideas:
Educational Posts: Articles and posts on mental health trends, workplace well-being.
Team Expertise: Spotlights on our therapists and yoga instructors’ qualifications and insights.
Events & Partnerships: Announcements, collaborations, and educational initiatives.
